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Date: 3, 12, 17 & 24 June 2014
Trainer: Antonis Hadjiantonis  
Location: CIIM Building, Nicosia


Aim
Mobile devices and mobile traffic are exploding in numbers. Mobile applications (apps) and app stores are booming. According to Gartner (Sep.2013), mobile app stores will see annual downloads reach 102 billion in 2013, up from 64 billion in 2012, and total revenue in 2013 will reach $26 billion, up from $18 billion in 2012.  In addition, Cisco’s Visual Networking Index (VNI) Forecast estimates global mobile data traffic will increase 13-fold between 2012 and 2017, growing at a compound annual growth rate (CAGR) of 66 percent from 2012 to 2017.  In addition, Cisco predicts that by the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita, exceeding 10 billion mobile-connected devices in 2017.

But what do professionals in Cyprus make out of these numbers and how can their businesses benefit from the booming Mobile App economy?  How can they tell value from hype, and how can mobile applications modernize and enhance their business to stay current in an increasingly mobile worldwide web (WWW)?

The aim of this training programme is to answer these questions, and to equip today’s professionals with the knowledge and tools to understand and embrace mobile ecosystems in their business.  Through this training, mid-level professionals can directly apply the acquired knowledge and tools in their business, in order to increase productivity, improve their online presence, enhance customer communication channel and generate more revenue.   

Instructional Objectives
This training course aims to equip today’s professionals with the knowledge and tools to understand and embrace mobile ecosystems in their business. The key learning objectives are the following:

  • Introduce participants to mobile technology, origin, evolution and future trends in order to set the context for the training
  • Understand the concepts of mobile ecosystem/platform and learn about the different platforms available, in order to be able to decide which of those should be targeted
  • Understand the difference between native and web applications, as well as the advantages and disadvantages of each in terms of development costs and audience targeting
  • Learn about mobile app distribution techniques and how to adopt one in practise
  • Learn about app monetisation techniques and how to generate revenue
  • Practise creating a working mobile app for Android using App Inventor
  • Design or update their businesses mobile strategy
  • Understand the emerging trends around mobile to future-proof their investment in mobile technology


Trainer: Antonis Hadjiantonis

Fees: € 370

Group Discounts

  • Two persons from the same organisation 5% discount per person
  • Three persons and over from the same organisation 10% discount per person

Fees include tuition, educational materials, coffee breaks and meals
Due to CIIMs non-profit status NO VAT is charged


Further Information

Please contact the Executive Education Team:

Marios Siathas       Tel: 22462205     email: marios@ciim.ac.cy
Sophie Kyriacou     Tel: 22462209     email: sophie@ciim.ac.cy
Margarita Shipilli     Tel: 22462231     email: margarita@ciim.ac.cy

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