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Seminar: Digital Marketing Programme (DMP) Description: The internet and the field of Digital Marketing is now one of the most important sales and marketing channels available to businesses today. To help you create effective digital marketing strategies, CIIM Executive Education offers the Digital Marketing Programme. By exploring social networking, mobile marketing, email campaigns, banner advertising, online communities, viral marketing, wikis, and blogs, you will learn how to build brands in a highly networked world. This hands-on programme, taught by leading digital marketing practitioners, will enable participants to engage with customers online. This programme has been designed to enable participants to effectively use the internet as a marketing channel. Through dynamic lectures, case studies and group discussions, the programme offers a great opportunity to gain exposure to the latest methods, techniques and tools for improving the organisation's digital marketing and brand-building efforts. Participants will learn how to plan, implement and manage a comprehensive digital marketing strategy for their organisation, and to integrate digital marketing tactics into the overall marketing strategy of the Company, as well as to maximize the performance of its online marketing investments. The trainers of the programme run and deliver online marketing campaigns on a daily basis and therefore base their training on their experiences and will use real life examples and case studies throughout the course. Duration: The DMP modules are taught in one-day, seven-hour sessions and the modules are held at the CIIM facilities in Nicosia. MODULE | FACILITATOR | DATE | Digital and E-mail Marketing | Mike Berry | 18 Oct 2011
| Search Engine Marketing | John Ring | 1 Nov 2011
| Social Media Networking: Integrating Twitter, Facebook, LinkedIn into your marketing strategy | Krishna De | 15 Nov 2011
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On-line Display Advertising
| Adrian Feane | 24 Nov 2011
| Planning Digital Marketing Campaigns | Mike Berry | 6 Dec 2011
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Contact: For registration or further information please contact us by phone or email: Marios Siathas Tel: 22462205 email: marios@ciim.ac.cy Ero Georgiades Tel: 22462209 email: ero@ciim.ac.cy For more information please download the file below:
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